From New England to Europe

A discovery that became a project

During a trip to New England, our founders discovered a coastal classic: the lobster roll.

That first taste became a plan to bring its spirit to Europe through simple recipes, relaxed service and a contemporary identity.

Product first

At Mason’s, the product guides every choice: lobster, toasted rolls and recipes inspired by Maine tradition.

We keep the preparation simple, allowing every ingredient to come through clearly.

Amici condividono lobster roll Mason's, coleslaw e patatine seduti allo stesso tavolo
Mano che prende una patatina di patata dolce accanto a un lobster roll Mason's

Made to share

A lobster roll is even better when it becomes a moment to share.

That is why our restaurants combine quick service, a relaxed atmosphere and a warm welcome from lunch through dinner.